Digital Media FX - The Power of Imagination

Disney to Continue Churning Out IMAX Movies

(by Disney has a long term plan to continue transforming its animated movies to IMAX screens as long as the movies continue to prove profitable for the company. Digital Media FX has learned that nearly all Disney animated movies created from The Little Mermaid onward are eligible for IMAX treatment. The Lion King is already greenlighted for 2003. A Disney representative has specifically mentioned Aladdin and The Little Mermaid as targets for IMAX treatment. Only movies that have files stored digitally are eligible to be transformed by Disney into a big screen experience for viewers.

The long-term strategy could prove a major boost to IMAX Corp. which has suffered financially from its high costs and low income. Disney, which has a vested interest in IMAX, helped the company out last year with the release of Fantasia 2000 for IMAX.

Disney's Beauty and the Beast premieres on over 100 big screens (mostly IMAX) worldwide on January 1, 2002.

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