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Universal Happy with Land Before Time Sales

(by Expect "The Land Before Time" to become "The Land With No End." The public continues to provide strong sales for the animated VHS and DVD series, which is in its 8th installment. The newest release of Universal's dino franchise, Land Before Time: The Big Freeze is easily outpacing sales of last year's installment, Land Before Time VII: The Stone of Cold Fire.  At the time of this article, Land Before Time: The Big Freeze was the 33rd top selling VHS on (out of thousands of VHS titles). 

The number of installments is getting so high that Universal, starting with this newest installment, has stopped labeling them with numbers (i.e. VI, VII, VIII).

"This just goes to show that people of all ages can't get enough dinosaurs," said Craig Kornblau, president Universal Studios Home Video. "From The Land Before Time to Jurassic Park, dinosaur films have an extremely wide appeal because they are terrific adventure stories that the whole family can watch again and again."

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