|
Digital
Media FX News Archives
Saturday
- July 21, 2001
- Don Bluth: Disney Gets Away
With Violence
- Jurassic Park
3 Continues Dominance
- Universal Studios Gets Unique
with JP3 Marketing
- News Link of the Day
- Planet of the Apes Playing Catch-Up
Don Bluth:
Disney Gets Away With Violence
(by digitalmediafx.com) Don Bluth has told the Christian Science
Monitor that when it comes to Disney animated movies, "They
can get away with more violence and still get a G-rating."
Bluth says that other studios appear to be held to different standards
when it comes to movie ratings.
Bluth spoke
for an article titled "Going, going, gone?" by the Christian
Science Monitor on the disappearance of G-rated movies. The publication
states, "Industry sources, including a former official movie-rater,
say some scenes slipping into G-rated films show that Hollywood's
highly touted rating system needs serious repair." The
Lion King is cited as an example.
Theater owners
claim they rarely get complaints from moviegoers about G-rated
films. The biggest complaint they get is that there are not enough
G-rated movies.
The article
also claims that if Pinocchio were released today, it would
receive a "PG" rating by the MPAA despite assertions
by parents that ratings have become much more liberal.
> Return
to the top of page
Jurassic
Park 3 Continues Dominance
(by digitalmediafx.com) On Friday, Jurassic Park 3
made $16.2 million, easily coming in first at the box office and
bringing its three day total (it opened on Wednesday) to $46.8
million. Jurassic Park 3 has a good chance of beating July's
biggest opening weekend record set by last year's X-Men,
which opened with $54.5 million.
Final Fantasy:
The Spirits Within continued its disappointing performance,
bringing in only $1.1 million for its second Friday. The 10-day
total for Final Fantasy stands at $24.3 million.
> Return
to the top of page
Universal
Studios Gets Unique with Jurassic Park 3 Marketing
(by digitalmediafx.com) Universal Studios is trying some unique
marketing strategies for its Jurassic Park 3 movie. Universal
Studios commissioned over a dozen newspapers to simply superimpose
a shadow of a Pteranodon on various editorial pages in the newspapers.
The hope was that people would associate the Pteranodon with Jurassic
Park 3.
The move caused an ethical dilemma with some papers that questioned
the use of ads appearing over editorial content versus their own
ad space. Several newspapers declined to run the ad, but many
big ones happily accepted the ad, including the Los Angeles Times.
> Return
to the top of page
News Link
of the Day - Planet of the Apes Playing Catch-Up
According
to USA Today:
"One
of our planets is missing — or at least behind in its orbit.
Planet of
the Apes, Tim Burton's remake of the classic sci-fi film due to
open July 27, is so close to the wire that a Tuesday screening
for theater owners had to be postponed at the last minute to Thursday,
very close to the legal limit. (Some states have laws forcing
studios to show films to exhibitors at least one week before opening.)..."
Click
here for the full story.
> Return
to the Top of the Page
> Click
Here for a Printable Version of this Page
> Return
to July News Archives
> Return to Today's
News
> Return to
the Digital Media FX Front Page
|
