Digital Media FX daily original animation and visual effects news - updated 365 days a year.
Digital Media FX - animation, animated, news, 3D  
Main Sections

Special Areas


Digital Media FX

Animation Stores

More dFX Sites

Other Resources





Digital Media FX News Archives

Thursday - May 24, 2001
- Shrek Reaches $50 Million in Five Days!
- Disney Interactive Creating "Imagineering Games"
- Atlantis Movie Becomes Kellogg's Cereal
- News Link of the Day - Ireland's Cinemobile Creates Unique Movie Experience

Shrek Reaches $50 Million in Five Days
(by Shrek reached the $50 million mark on Tuesday, doing so in only five days. The animated movie from PDI/DreamWorks could reach $80 million by next Tuesday and hit blockbuster status well before Disney's Atlantis: The Lost Empire hits theaters on June 15, 2001.

Polling data taken from people who have viewed Shrek is showing strong audience ratings (A to A+ in average) and is showing that Shrek is achieving a strong reach beyond the family audience, resulting in nearly 50% of those viewing the film not having children!

Click here to visit the dFX Shrek Movie Site.

Click here to track the daily Shrek Box Office results.

> Return to the top of page

Disney Interactive Creates "Imagineering Games"
(by Disney Interactive is set to introduce a new line of "Imagineering" games that allows users to be creators. The first line of games from this new brand is called "Ultimate Ride." In "Ultimate Ride," players create the ultimate roller coasters, then strap themselves in and experience the high-speed rush invented by their own imaginations. With only the laws of physics to hold them back, gamers can build their own rides and customize an entire 3D experience with "Ultimate Ride," a photo-realistic, real-time 3D game that lets roller coaster fans and gamers alike design, customize, test and ride their own roller coasters.

In Mission Mode, players make a roller coaster based on specific criteria (i.e. "four loops, a minimum G force of seven and a ride rating of 10"). In Free Form Mode, players create any roller coaster imaginable and customize it through a combination of environments, backgrounds, characters and props. When it's done players can "ride" their creation in first-person view or from four unique camera angles, including a 360 degree view from anywhere in the park.

> Return to the top of page

Atlantis Movie Becomes Kellogg Cereal
(by Atlantis: The Lost Empire is not just a movie anymore, it is now a cereal too, thanks to Kellogg's, which introduced the new cereal into stores this week.

Atlantis: The Lost Empire toasted oat cereal features a chocolate Atlantean alphabet that is revealed when added to milk.

In addition to introducing a new cereal, Kellogg's is putting hidden surprises into its other cereal brands. Atlantean Diving Water Toys are available in 25 million packages of Kellogg's Rice Krispies, Apple Jacks, Smacks, Froot Loops and Kellogg's Frosted Flakes. When baking powder is added, the Atlantean water toys dive and surface; providing bath-time interactivity.

"Kellogg is proud to be the first morning foods company to partner with Disney and to bring a Disney-licensed cereal product to kids nationwide" said Kevin Smith, senior vice president of marketing services, Kellogg USA. "Our partnership with Disney and Atlantis: The Lost Empire is an important extension of our ongoing commitment to bring fun to breakfast."

A "Search for the Journal - Atlantis: The Lost Empire," prequel CD-ROM mail-in offer appears on 75 million Kellogg's cereal packages. Using the Atlantean decoder, kids can translate the message on pieces of "The Shepard's Journal," assemble four decoded pieces to complete the journal; and mail along with the CD-ROM order form to claim their Atlantean prize.

There are also three million "Search for the Journal" CD-ROMs being distributed directly on packages of 19.5 ounce Kellogg's Corn Pops cereal.

> Return to the top of page

News Link of the Day - Ireland's Cinemobile Creates Unique Movie Experience

According to The Irish Times

"…The transition period between the lights going up and stumbling blinking out into the 'real' world outside the cinema doors is often an odd, disorientating one. But imagine both the film and the cinema disappearing after the lights go up, and you've wandered home. You walk by the next day, and there's nothing on the spot where you saw the film except displaced air and tyre tracks on the gravel, leading into the horizon like the hoof-prints of some post-modern cowboy's horse…"

Click here for the full story.

> return to the top of page
> click here for a printable version of this page
> return to May News Archives
> return to today's news
> return to Front Page

animation, visual effects, digital media, digital animators, CGI, animated, artists, animators
Return to Digital Media FX - The Animation Imagination Publication
Online Dating News Blog
Shop at the Discovery Channel Store.

Front Page - News Archives - dFX Newsletter - Interviews - Features - Columns - Reviews - Forums
For Fun - Artists - Maquettes - Movie Sites - Movie Trailers - Forum Insights - Special Reports
About dFX - Press Room - DVD Store - Book Store - Music Store - Poster Store - Cool Items Store

This site Copyright 2001 by Joe Tracy
All content, articles, and images on the Digital Media FX Website are ©Copyright 2000 - 2008 by Joe Tracy
or the indicated copyright holder. No content, images, or design elements may be
published, republished, rewritten, broadcast or redistributed without the
expressed written consent of Digital Media FX and Joe Tracy.

Webmasters - Please Link to Digital Media FX

Digital Media FX is a leading provider of animation news, industry information, animated movie
announcements, 3D CGI production features, animator interviews, and visual effects coverage.

Digital Media FX Online Privacy Statement

Online Dating | Reference Material