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Digital
Media FX News Archives
Thursday
- May 24, 2001
- Shrek Reaches $50 Million
in Five Days!
- Disney Interactive
Creating "Imagineering Games"
- Atlantis Movie Becomes Kellogg's
Cereal
- News Link of the Day
- Ireland's Cinemobile Creates Unique Movie Experience
Shrek Reaches
$50 Million in Five Days
 (by
digitalmediafx.com) Shrek
reached the $50 million mark on Tuesday, doing so in only five
days. The animated movie from PDI/DreamWorks could reach $80 million
by next Tuesday and hit blockbuster status well before Disney's
Atlantis: The Lost Empire hits theaters on June
15, 2001.
Polling data
taken from people who have viewed Shrek is showing strong
audience ratings (A to A+ in average) and is showing that Shrek
is achieving a strong reach beyond the family audience, resulting
in nearly 50% of those viewing the film not having children!
Click
here to visit the dFX Shrek Movie Site.
Click
here to track the daily Shrek Box Office results.
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Disney
Interactive Creates "Imagineering Games"
(by digitalmediafx.com) Disney Interactive is set to introduce
a new line of "Imagineering" games that allows users
to be creators. The first line of games from this new brand is
called "Ultimate Ride." In "Ultimate Ride,"
players create the ultimate roller coasters, then strap themselves
in and experience the high-speed rush invented by their own imaginations.
With only the laws of physics to hold them back, gamers can build
their own rides and customize an entire 3D experience with "Ultimate
Ride," a photo-realistic, real-time 3D game that lets roller
coaster fans and gamers alike design, customize, test and ride
their own roller coasters.
In Mission
Mode, players make a roller coaster based on specific criteria
(i.e. "four loops, a minimum G force of seven and a ride
rating of 10"). In Free Form Mode, players create any roller
coaster imaginable and customize it through a combination of environments,
backgrounds, characters and props. When it's done players can
"ride" their creation in first-person view or from four
unique camera angles, including a 360 degree view from anywhere
in the park.
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Atlantis
Movie Becomes Kellogg Cereal
(by digitalmediafx.com) Atlantis: The Lost Empire is not
just a movie anymore, it is now a cereal too, thanks to Kellogg's,
which introduced the new cereal into stores this week.
Atlantis:
The Lost Empire toasted oat cereal features a chocolate Atlantean
alphabet that is revealed when added to milk.
In addition
to introducing a new cereal, Kellogg's is putting hidden surprises
into its other cereal brands. Atlantean Diving Water Toys are
available in 25 million packages of Kellogg's Rice Krispies, Apple
Jacks, Smacks, Froot Loops and Kellogg's Frosted Flakes. When
baking powder is added, the Atlantean water toys dive and surface;
providing bath-time interactivity.
"Kellogg
is proud to be the first morning foods company to partner with
Disney and to bring a Disney-licensed cereal product to kids nationwide"
said Kevin Smith, senior vice president of marketing services,
Kellogg USA. "Our partnership with Disney and Atlantis:
The Lost Empire is an important extension of our ongoing commitment
to bring fun to breakfast."
A "Search
for the Journal - Atlantis: The Lost Empire," prequel
CD-ROM mail-in offer appears on 75 million Kellogg's cereal packages.
Using the Atlantean decoder, kids can translate the message on
pieces of "The Shepard's Journal," assemble four decoded
pieces to complete the journal; and mail along with the CD-ROM
order form to claim their Atlantean prize.
There are
also three million "Search for the Journal" CD-ROMs
being distributed directly on packages of 19.5 ounce Kellogg's
Corn Pops cereal.
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News Link
of the Day - Ireland's Cinemobile Creates Unique Movie Experience
According to The Irish Times
"…The
transition period between the lights going up and stumbling blinking
out into the 'real' world outside the cinema doors is often an
odd, disorientating one. But imagine both the film and the cinema
disappearing after the lights go up, and you've wandered home.
You walk by the next day, and there's nothing on the spot where
you saw the film except displaced air and tyre tracks on the gravel,
leading into the horizon like the hoof-prints of some post-modern
cowboy's horse…"
Click
here for the full story.
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